Welcome to prime time! Take your lidded looks to new dimensions with our cream Black and Neutral Eyeshadow Primers.  Our bold Black Eyeshadow Primer transforms any eyeshade into a whole...

On the prowl for the perfect brow? Style, shape and de fine your arches with our long-wearing brow filler that is formulated without Talc, Synthetic Binders, and PTFE and comes...

Queen of the bronzers, our Bronzilla brings a sunny forecast to all skin tones—so you can manifest #vacationvibes wherever you glow. Awakening the eco warrior princess in us all, Bronzilla...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

On the prowl for the perfect brow? Style, shape and de fine your arches with our long-wearing brow filler that is formulated without Talc, Synthetic Binders, and PTFE and comes...

Introducing The Balm and the Beautiful Episode 2, a distinctly binge-worthy eyeshadow palette featuring eight gorgeous matte and sparkling shades. Organic Jojoba Oil and Grapeseed Oil, along with Sunflower derived...

Introducing this bevy of beautiful, buildable & blendable Liquid Eyeshadows that offer your lids top shelf color! Infused with juicy sparkle, Lid-Quid® makes for the perfect signature cocktail. Long wearing, creaseless and versatile,...

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life. Benefits...

Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a subtle...

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life.

Gorgeous skin in no time! Wear timeBalm Primer solo for visibly softer skin or under makeup so your look stays put. Packed with vitamins A, C and E, this quick-acting...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with 3 exclusively new shades. Whether you’re...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with 3 exclusively new shades. Whether you’re...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this...

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks...

Known for locking in her makeup, Anne T. Dotes Face Primer is flexible out of the gate, but once she sets the stage, nothing budges. This smooth-talking clean formula, with...

You just scored with this limited-edition holiday collection of three Schwing liquid eyeliners that include the classic shade Noir and two brand new eyeliners in Sapphire Blue and 14K Gold....

Full Size Hot Mama Bahama Mama Travel Size Mascara  

Where there’s a Will Powder there’s a way! Inside our Cheek Palette you’ll find four good looking, long-lasting and versatile shades, both easy on the eyes and cheeks. Formulated with...

This highlighter, shimmer and shadow illuminates skin with an ultra-soft gold radiance that is buildable from light to bright without ever looking glittery or shiny. Let's Bolt is formulated with...

This triple playing trio features a classic dark brown, a vivid purple with a touch of shimmer, and our best-selling matte black shade. Use the matte brown and black eyeliners...

Mini but mighty, the Meet Matt(e) Hughes liquid lipsticks are long-lasting, smudge-free and perfectly sized for your pocket. The San Francisco Edition features 3 best-selling liquid lipstick shades, and 3...

Introducing versatile eyeshadows packed with organic jojoba and grapeseed oils. First Class Male has both bold and creamy nude-ish eyeshadows for looks that deliver high impact WOW!   Male Order...

Introducing versatile eyeshadows packed with organic jojoba and grapeseed oils. Domestic Male carries warm taupe eyeshadows with creamy tones and textures for looks that deliver high impact WOW! Male Order...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this...

Dress up your lashes in a fabulous, new black coat of theBalm Nuit® because you deserve to have a good night! Take your look from day to night with theBalm Nuit®...

We are BIG FANS of our new 3D faux mink eyelashes. With an A-list attitude you are sure to be Star Struck by these full volume lashes with an alluring wisp....

Anne T. Dotes Concealer is a clean, stealth, skin perfectionist. Finally making her debut, this adorable, 100% recyclable tin makes this little lady extremely desirable. Not to mention, her ability...

Brow down... With this smudge-proof formula and slim retractable tip, Furrowcious® will tame unruly brows and create the perfect arch!Our improved clean formula and updated PCR component help to reduce the impact...

Gold Coast A clean, vibrant and sun-drenched face palette formulated with Jojoba Oil. This palette can transport you from shimmering beaches to a night out on the town in seconds....

It’s time for a long-term commitment with Meet Matt(e) Hughes This time in Miami - a sunny place for shady people! This smooth-talking edition is a collection of six mini,...

Tropics®, a cheek-y clean trio for a natural sun-kissed glow. Made with JoJoba Oil, this trio will instantly transform dull skin by delivering effortless luminosity with dimension. Shades:#GlowUp: a subtle...

Why settle when you can have it all!   The Double Crosser all-in-one face palette features a champagne gold highlighter, a neutral matte bronzer, and a rosy-mauve blush. Each shade “doubles up” ...blushes are...

Ready for a long term commitment? It's time to Meet Matte Hughes...in NYC! This curated collection of 6 nude mini liquid lipsticks is perfectly pocket sized and smudge-free. Find the...

This jelly is the JAM. Formulated with Camu Camu & Algae, our superfruit under eye super jelly delivers a wide-eyed dose of anti-aging, antioxidant protection, while reducing under eye circles...

You spend all day multitasking. Let your serum help you out! Our Biomimetic face serum - meaning "to mimic biology"- is made with Vitamin B5, PCA & Hyaluronic Acid to...

Juggling your social calendar is a dirty job, but someone has to do it. No need to spend hours cleaning up. Splish splash your way to a squeaky clean complexion...

The perfect Duo set! Mad Lash® Mascara and Schwing® Black Liquid Eyeliner.  This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives...

Good night. Great Morning. Nourish your skin while you rest with our Sleep tight Night Cream. With Algae, Peptides & Turmeric Butter to reduce the appearance of fine lines and...

Glow up with our Face Oil Glow! Our special blend of Squalane & Abysinnian Oil will provide the ultimate tune up for your skin in hydration and soothing benefits. You'll...

Get your glow on! Our Dewy Glow Day Cream will leave your skin so bright, you want to wear shades. Targeting age spots and hyperpigmentation to result in that lit-from-within...

Meet our new Anne T. Dotes® eyeshadow primer... she’s clean, green packaging, and sets the stage for a long, bright and fabulous night on the town. Never a dull moment, don’t let...

Frequent flyers rejoice! theBalm has created travel-size versions of our bestsellers for half the price! This four-piece set includes a full-sized Mad Lash Mascara, Mary Lou Manizer, Hot Mama and...

Need to make a clean get-away? Grab our Clean & Green travel kit and get on the road! With packaging made from post-consumer recycled plastic and recyclable paper, this traveller’s...

Every respectable beauty-selfie should start with even skin and build from there….don’t worry, we’ve got you covered. Anne T. Dotes Tinted Moisturizer is a clean formula that features bio-retinol, a...

Coffee, or Tea? Yes, please. Our Hydrating Face Mask has you covered either way. Formulated with Matcha Green tea and Coffee extracts to wake up your skin, delivering intense moisture,...

Avoid unsightly streaks with Stainiac. Our two-in-one lip and cheek stain gives a natural, light flush to complement any skin tone. Just dab a touch on your cheeks or lips...

Pirates Chest Metallic Peel-off Mask