Reana Foods is not only a food company; it is a name connected with health norms, confidence, and well-being. Reana Foods, specifically among people having issues with sugar and digestion, has made it a reliable place in consuming better food.
In an interview with 94 News, the host, Fareeha Mansib, interviewed Mr. Khizar Nawaz, the General Manager of Reana Foods, to talk about the history of the company, its vision, mission, and values. In addition to the broad assortment of functional food products that are changing the way people eat healthily in Pakistan. Khizar Nawaz also elaborated on the impact of Reana foods product on lifestyle and health of the consumer by eating healthy flour.
What Is Reana Foods Company?
Mr. Khizar Nawaz described the company’s vision and mission and said, Reana Foods is a food processing company whose interest is to meet the nutritional and health requirements of individuals in society. The vision of the company is to provide superior nutritional solutions through innovative technology and the use of state of the art processing procedures.
The fundamental business idea of Reana Foods is based on enhancing healthy lifestyle with the help of food that helps in making the digestive system, blood sugar, blood pressure, gut issues, gluten intolerance and general well-being.
Key Value that Defines Reana Foods
Mr. Khizar Nawaz said, Reana Foods is a business that is run on six powerful values upon which all sides of its business are dependent:
People First: At the heart of the organization is the team that is involved in providing quality products.
Passion: Passionate individuals produce superior products and add more value to the consumers.
Performance: Stability in performance is necessary in terms of trust and quality.
Innovation: Reana Foods embraces innovative practices due to the changing nature of technology and knowledge, and has a committed team of people working in the value chain.
Sustainability: The company is designed with a long-term perspective, and the vision of producing products and systems with a long life span.
Integrity: The company follows ethical practices in order to guarantee the best procedures, the best food, and total transparency beyond laws and standards.
What Made Reana Foods a Leader in the Market of Gluten Free Products?
Mr. Khizar Nawaz said that the concept of gluten free products was introduced in 2015 when the CEO, Mohammad Ammar Khan, visited the event of the Gulf Food Exhibition in Dubai. There, he had a conversation with the management of a world famous gluten free brand. Knowing the capabilities of Reana Foods, the brand provided a partnership, not only as a business opportunity, but as a social responsibility to help those people with celiac disease.
Reana Foods launched the brand in Pakistan after conducting thorough research on the disease and its effects, and controlled it all, including importing and clearing customs, to marketing and distribution.
New and strict regulations made further importation economically not viable in 2018. Reana Foods, however, did not back off but rather accepted this challenge as one of its corporate social responsibility.
There was a special committee that researched gluten free facilities both in the local and international contexts. The Reana Foods managed to develop a gluten free wheat flour formula that was culture-friendly after one to two years of research and development.
Internationally, gluten free quality permits up to 20 PPM, although Reana Foods received 5 PPM, and this is what makes its product safer, tastier, and more nutritionally enriched. Reana Foods produces gluten free products in a dedicated gluten free facility.
Reana Foods Product Portfolio
Mr. Khizar Nawaz talked about the Reana Foods' product line. He said that it is widely divided into functional products:
Morning Breakfast Range
Gluten Free Swiss Style Muesli: This breakfast is a healthy and nutritious meal.
Composite Flour Range
Gluten Free Multi purpose Flour: Chapati and baking.
Specialized Gluten Free Baking Flour: It is developed especially for baking goods.
Multigrain Flour: Helps digestion and intestinal health.
Diabetic Flour: Helps to control sugar levels.
Other products that Reana Foods will introduce soon are protein flour and superfoods, as well as gluten free bakery products.
Special Gluten Free Facility and Certifications.
Reana Foods has a separate gluten free plant and thus, no cross-contamination. The company is also PSQC certified in terms of standardized food procedures and usage of marks.
Interestingly, this quality and safety are enhanced with the fact that Reana Foods is the only gluten free company in Pakistan that has this certification.
What is the Distribution of Reana Foods Products?
Mr. Khizar Nawaz told the viewers that Reana Foods is well established in the country.
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Offices in 10+ cities
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Products are sold in 25 or more cities in Pakistan.
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Stocks in large supermarkets.
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Available online via e-commerce.
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Advertised on the websites of Daraz, Pandamart, and supermarkets.
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Applied in HORECA channels by bakers to make gluten free bakery products.
Future Plans of Reana Foods
Mr. Khizar Nawaz described the Reana Foods future plans and said that within the near future, Reana Foods will grow into:
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Superfoods
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Gluten free bakeries
In the next three months, we will be introducing about 17 new gluten free bakery and superfood products.
What Are Gluten Free Products and Why Do We Need?
Mr. Khizar Nawaz describes that the Gluten refers to a protein that is present in wheat, rye and barley. Others are unable to digest gluten normally and consequently a number of health complications emerge.
The gluten free products are needed in:
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People with celiac disease
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People who are intolerant of gluten or allergic.
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Individuals who desire to lose weight.
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Individuals that require blood sugar regulation.
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Athletes enhancing sporting achievement.
Famous sports personalities such as Djokovic and Virat Kohli have embraced gluten free diets in order to increase performance.
The message of Reana Foods is easy to understand: the gluten free life does not mean a life of limitations; it is a life of better, healthier living.
Assortment of Gluten Free Food
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Gluten Free Muesli Breakfast.
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Gluten free specialized baking flour is essential.
The products will be sold at supermarkets, e-commerce and the company web site.
Competitiveness in Gluten Free Niche
Reana Foods boasts of being the market leader of gluten free flours. Its products:
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Satisfy 5 PPM gluten free requirements.
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Out of compliance with European safety standards.
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Serve a taste that is sub-continental.
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They are packed with delicious nutrients and good texture.
How to Treat Digestive Problems using Multigrain Flour
Intestinal health is crucial to well being:
Gut health is the basis of 70% of immunity.
Gut health is associated with 90% of the functions of the mood, sleep and nervous system.
Reana Foods created a multigrain flour that is meant to aid in digestion, aid in relieving constipation, blood sugar, cholesterol, and blood pressure.
Key highlights:
Higher fiber than wheat
High protein content
Prepared using 18 potent ingredients such as moringa, quinoa, psyllium husk, chickpeas and milk.
This product comes in 1 kg and 5 kg stock or product, and it is available throughout the country.
Addressing Diabetes Using Functional Foods
A diabetic issue in Pakistan has been on the increase:
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26.3% adults affected (NSDP 2016-2017)
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Affected in 31% adults (International Diabetes Federation)
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The prevalence of Pakistan is 3 times higher than that of India.
Through this, Reana Foods launched Diabetic Flour and Diabetic Premium Flour.
Diabetic Premium Flour Advantages
GI Level: 34.64 (WHO recommendation is 40)
Protein: 21% (meat protein levels are close)
Fiber: 16% (nearly twice the amount of wheat flour)
This flour helps in controlling sugar better and can help in reducing medication when utilized in a responsible manner.
Supplies of Diabetic Flour
The diabetic flour product is supplied in:
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Al-Fatah
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Imtiaz
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Naheed
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CSD
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D-Watson
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Euro, Rainbow and other large retail outlets.
E-commerce platforms
A Message to the Pakistani People
At the end of the healthy and informative interview, Mr. Khizar Nawaz delivered a message through this platform, he said that “Reana Foods urges people to embrace stable, functional foods, particularly adults who have one in every three people to be diabetic. The products of Reana Foods are meant to provide high taste, healthier, and long-term prevention of lifestyle-related diseases.”
Thank you, Mr. Khizar Nawaz and the team of Reana Foods, for sharing your encouraging story and dedication towards living healthier in Pakistan.
