Your favourite highlighter now in mini format. Reflects the light leaving a healthy appearance on the skin. Get a light and precious golden shine on your face.

Mary-Lou and Cindy-Lou have joined forces with their long lost cousins, Penny-Lou and Emma-Lou (available for the first time, exclusively in this quad), to form the most wanted palette of the...

Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a...

Introducing Take Home the Bronze, a new collection of bronzers that deserve a s’tan’ding ovation! This formula seamlessly takes on many roles, from breath-taking bronzer to critically acclaimed contour powder....

With its remarkable payoff without any sur?prize?ing orange undertones, use as a breath-taking bronzer or a contour powder. Cruelty-free, no orange undertones, high color payoff, easily blendable

Introducing Take Home the Bronze, a new collection of bronzers that deserve a s?tan?ding ovation! This formula seamlessly takes on many roles, from breath-taking bronzer to critically acclaimed contour powder....

Introducing Take Home the Bronze, a new collection of bronzers that deserve a s’tan’ding ovation! This formula seamlessly takes on many roles, from breath-taking bronzer to critically acclaimed contour powder....

Meet Mary-Lou Manizer, a seemingly innocent honey-hued luminizer that catches everybody?s eye. This highlighter, shadow and shimmer diffuses light so your skin looks softer and younger while adding a subtle...

The balm bahama mama bronzer shadow & contour

Your reward for catching the Bronzing Bandit?A gorgeous glow! If natural, sun-kissed skin is a crime, we’ll do the time. This silky smooth, all-in-one bronzing highlighter, shimmer and shadow is...

Our collection of bronzers deserves a s-TAN-ding ovation! Sweep this bronzer across cheeks and forehead for a natural, sun-kissed look or add drama by using it as a contouring powder....

For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange undertones, and doubles as the perfect contour powder, neutral brow-filler and eyeshadow.

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this...

Get away in style with the Girls’ Getaway Trio An exclusive cheek palette. Featuring three flawless, fade resistant blush/bronzers, Balm Springs, Balm Beach and Balm Desert, this palette is 'shore'...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this...

Bonnie-Lou is skilled in changing looks. This all-in-one gilded highlighter, shadow and shimmer features a buttery texture and high-pigmented payoff. Grab this gorgeous, gilded glow-getter before we ‘Lou’s sight of...

Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain, and...

Where there’s smoke, there’s theBalmFire®! The NIGHT OWL super shimmery highlighting blushes includes two stunning shades that can be blended together or worn individually. DUSK is a coral peach with...

Give theBalmFire® GAME DAY a sweep across your cheeks for an intense dose of luminosity and shimmer! This compact duo comes complete with two striking shades, forming the perfect match!...

theBalmFire® BEACH GOER duo features super shimmery highlighting blushes to amp up your gorgeous glow. HIGH TIDE has a pink with gold shimmer and LOW TIDE is a glistening lavender...

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest features with a pinky-peach hue that gives cheeks and lids a touch of color and a hint...

Put the petal to the metal with GRL PWDR. This cheek palette features 3 beautiful matte blushes and a lustrous blush/highlighter topper sure to stop traffic. Use the blushes individually...

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest features with a pinky-peach hue that gives cheeks and lids a touch of color and a hint...

For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange undertones, and doubles as the perfect contour powder, neutral brow-filler and eyeshadow.

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes NUDE, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,”...

When it comes to unwanted shine, Sexy Mama comes on strong. This anti-shine translucent powder is formulated with revolutionary, tiny, oil-absorbing spheres to remove dreaded shine, leaving you with a...

Gorgeous skin in no time! Wear timeBalm Primer solo for visibly softer skin or under makeup so your look stays put. Packed with vitamins A, C and E, this quick-acting...

Introducing Mr. Write, a good looking collection of eyeliners, from theBalm Cosmetics. Commitment is no issue with this long-lasting formula! Highly pigmented with a satiny finish, these guys offer a...

A bronze bathing beauty that makes a splash! Get a just-back-from-the-pool kiss of color with our gorgeous staining powder blush and bronzer. With a fade-resistant, long-wearing formula, Balm Desert gives...

Plump it up! Our highly pigmented collection of lip glosses are must-haves for a perfect pout. Packed with marine collagen, Plump Your Pucker features a lightweight, hydrating formula — so...

Welcome to prime time! Take your lidded looks to new dimensions with our cream Black and Neutral Eyeshadow Primers.  Our bold Black Eyeshadow Primer transforms any eyeshade into a whole...

On the prowl for the perfect brow? Style, shape and de fine your arches with our long-wearing brow filler that is formulated without Talc, Synthetic Binders, and PTFE and comes...

Queen of the bronzers, our Bronzilla brings a sunny forecast to all skin tones—so you can manifest #vacationvibes wherever you glow. Awakening the eco warrior princess in us all, Bronzilla...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

On the prowl for the perfect brow? Style, shape and de fine your arches with our long-wearing brow filler that is formulated without Talc, Synthetic Binders, and PTFE and comes...

Introducing The Balm and the Beautiful Episode 2, a distinctly binge-worthy eyeshadow palette featuring eight gorgeous matte and sparkling shades. Organic Jojoba Oil and Grapeseed Oil, along with Sunflower derived...

Introducing this bevy of beautiful, buildable & blendable Liquid Eyeshadows that offer your lids top shelf color! Infused with juicy sparkle, Lid-Quid® makes for the perfect signature cocktail. Long wearing, creaseless and versatile,...

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life. Benefits...

Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a subtle...

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life.

Gorgeous skin in no time! Wear timeBalm Primer solo for visibly softer skin or under makeup so your look stays put. Packed with vitamins A, C and E, this quick-acting...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with 3 exclusively new shades. Whether you’re...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes “Minis” is a brand new, limited edition collection of 6 mini liquid lipsticks with 3 exclusively new shades. Whether you’re...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this...

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks...

Known for locking in her makeup, Anne T. Dotes Face Primer is flexible out of the gate, but once she sets the stage, nothing budges. This smooth-talking clean formula, with...

You just scored with this limited-edition holiday collection of three Schwing liquid eyeliners that include the classic shade Noir and two brand new eyeliners in Sapphire Blue and 14K Gold....